The need for leaders to cast a clear vision is generally accepted as one of the success factors behind effective leadership. However the development of this skill still remains a mystery to many leaders. How does one develop the capacity to cast a clear effective vision? It is obvious that some knowledge is required, some of which I am about to share with you, but there is more than knowledge required to pull this off with precision. Leaders must learn both the science (processes) and the art (dealing with people) of casting vision.
A vision needs to be value-based, where people are willing to invest their energies because they believe in the outcome – it gives greater meaning to those involved. This is true whether it be a personal or organizational vision. So whatever the endeavor, the visionary must have (for self) and create (for others) buy-in to a worthy outcome. Organizationally, this cannot be achieved without trusting relationships built through significant discussion and communication. When those implementing the vision are invited to participate in the creation of options and action-planning, ownership to the vision is increased and commitment levels produce more effective results. Gone are the days when a leader can just use top down command and control mechanisms to thrust a vision upon others because they are paid to be there.
It is crucial to understand that if you are casting a vision then you are also unmistakably a change-agent. You therefore need to call on all the expertise required to manage change. Thus the leader must cast the vision for the organization often and in varying ways. This enables others to continually capture the vision. This is one of the reasons why organisations use mottos, wall plaques, stationery, one-to-one discussions, memos, meeting agendas, and various other mediums to constantly get the singular message out to all staff. As a change agent, the leader also needs to consider how to best manage the early adopters, the never adopters and all else in between. Hence you have to be careful to honour the past, reveal the current status quo’s lack of effectiveness and paint a successful picture of the future.
In order for a vision to be actualized it also must be viable. For example, organisationally, if the vision is competing with other existing companies, then strategic planning is a key component. Hence, to enter an existing market the strategic planning process would look strongly at whether it could gain market share and survive/thrive. Or if the vision involves diversifying from existing products and services into a complementary area, then the capabilities of the company could be examined to see if it has capacity to expand and implement the vision. Using a tool like Porter’s five forces can be good for this. It can also aid in investigating an innovative start-up business vision, where you can examine things like how easy it is for others to duplicate the new product or service, etc… An investigation like this may lead to the realization that the vision is too risky and likely to fail.
Finally, it is underestimated how important it is for the leader/s to have absorbed the vision into their own psyche. Unless the leader is passionate about the vision it will not be believed and pursued to its potential. Thus, with a passionate leader, a viable vision that is value-based, and has a strong buy-in, the final step is to create an action plan. You can chunk the vision down into specific goals creating projects with distinct start and completion times. Using project management processes, the right people are delegated to the roles and responsibilities to oversee and empower teams to achieve the vision. This involves ongoing communication, rewards and review. It involves managing people, processes, timelines and results. In conclusion, it is so critical for optimum results that leaders constantly aid their team/staff to relate all the goals, projects and action steps back to the bigger vision so that no one gets lost or left behind.